The hardest part of having a website isn't making it...

It's knowing what to say, where to say it, and how to write it.

Every business website comes up against the same obstacles - What are we going to say? How should we say it? What order should our pages be in? How do we write the words for maximum effect?

Most business websites do it wrong. This book will show you how to do it WRITE! (and make you laugh at the same time.)

In Do the Web Write, expert copywriter and website-conversion guru Dan Furman will show you how to turn your website from one that does nothing into one that actually brings you business.

Let Dan show you how to:

• Understand where your website visitors come from, and why they are at your website.
  
  
• Effectively address your visitor's needs by saying exactly what they want to hear.
  
  
• Setup your website's page order for maximum effect.
  
  
• Write effective, persuasive, web copy. In fact, Dan will lay bare his writing knowledge, and will make you a better, more effective business writer - online and off!! Truth be told, this isn't just the best website book you can buy, it's also the best copywriting book you can buy (as evidenced by the meaty 20,000 word chapter on copywriting.)
  
  
• Oh... you'll also learn that your English teacher was probably full of it, and likely did you more harm than good (which Dan will undo). That's worth the price alone.

Do the Web Write can help ANY website succeed - a new one, an existing one, a large corporation's website, and a small business site. That's because they all share the same principles: Just give your visitor what they are expecting in a clear, concise fashion; and persuade them to do business with you.

With his signature "here's exactly what you need, without the filler and fluff" demeanor, and with a good dose of humor, Dan Furman will help your website be the best it can be.