Sometime last year, I found myself at the beer advocate website. I like beer a lot, and signed up so I could post on the forum. I made a post or two, and kind of forgot about it. Never went back, and never heard from them.

Fast forward to ten minutes ago. I get an e-mail from them offering a subscription to their magazine for $19.99. Having enjoyed a fine ale or two on the deck earlier tonight, I was in the perfect mood.  Went to their website, put in my cc info, and bang, they have a new subscriber. All because they spammed me.

Now I know some will disagree, but to me, that’s really not unwanted spam. And I kind of proved it by placing an order. I look at it this way: At some point, I said to this company “hey, I like beer”, and hence, a nice beer-related offer eventually made it to my inbox.

Well done, Beer Advocate. And cheers.