A dirty little advertising trick
by Dan Furman on June 1, 2009
A group of TV advertisers are resorting to pretty slimy form of trickery with their advertising and sales pitch.
The advertisers in question are the slicer / dicer / cleaner / handy dandy gadget type advertisers. They usually have a hype-filled one-minute commercial, and then, at the end say “and you can get yours for only 19.99…. BUT WAIT…. Call now, and we’ll throw in a SECOND one for free. That’s TWO slug trail removers for only $19.99″
Obviously, I made the product up, but my point should be clear. They throw in a second one for free. Ok, that’s not so bad. So what’s the slimy trick?
The trick comes in when you order. A computer recording takes your order, and asks you how many you are ordering… they fail to mention they want to know how many SETS OF TWO you are ordering.
So the commercial says 2 slicer dicers for $19.99. The computer voice asks how many you want. You say “two”, thinking one, plus the free one.
They then send you TWO ORDERS OF TWO.
They basically get a double order from almost everyone. And, it’s such a pain in the ass to send something back via mail, most people say “oh well, I’ll just give one away”.
Pretty slimy, huh?
Anyone need a magic slicer?
Dan Furman is a professional writer, author, entrepreneur, business consultant, and all around good guy (so they say.)
June 2nd, 2009 at 10:44 am
rap chop
June 2nd, 2009 at 3:52 pm
Just wondering…
Did the commercial start like this?
Voiceover: “Has this ever happened to you?”
Cut to blank and white footage of someone slicing their fingers repeatedly with a butter knife as they peel a potato.
Voiceover: “Well no more!”
June 3rd, 2009 at 6:44 pm
Rap Chop = Hilarious!!!
Jen… I always liked the “In Japan, the hand can be used like a knife…” opening